Full name of Instrument & Measure (English):
Straubing - Region of Renewable Raw Materials
Full name of Instrument & Measure (native language):
Straubing - Region der Nachwachsenden Rohstoffe
Description:
The brand "Straubing - Region of Renewable Raw Materials" was established in 2011 and has been used by several regional institutions, authorities and organizations within the Straubing-area ever since in order to institutionalize the profile of Straubing as a region with a high scientific, agro- and economic expertise in the use biomass for the creation of bioenergy and biobased products.
Goal/Aim:
The main goal is to harmonize all actions under one "umbrella brand" and to use this brand as a marketing and awareness raising tool as well as a common source for identification.
